EA Investing In Future Of Games While Rivals Rest On Their Laurels

By Colin Tan on November 5, 2010, 9:38PM EDT

EA announced earlier today a new Battlefield game called Battlefield Play4Free, a free to play title much like Battlefield Heroes but set in a manner more akin to its traditional roots in both style of gameplay and visuals.

EA's Ben Cousins said that they aim to introduce a bit of competition into the online space with the Xbox 360 and PlayStation 3 by offering quality free to play titles. He also addressed concerns with game sites like Zynga and Facebook saying,

"I'm not too paranoid. Of all the big game publishers, EA is the most forward-thinking - you have to be the most aggressive. Other players [in the market] seem happy to rest on their laurels, It's an Extremely dangerous game. [Right now], it makes sense to take chances.

"We've not seen the fruits of the investments we've made [in online gaming and future technologies] yet, but we've put ourselves in a very clever strategic position. Put it this way: I'm happy to be at EA [rather] than certain other unnamed major publishers."

Battlefield Play4Free is set for a Spring 2011 release, sign up for the closed beta at the official site now.

Source: CVG

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