Mirror's Edge was one of few anticipated new IPs from publishing giant EA. While the game itself was quite bold in what it introduced, EA's Frank Gibeau says that the title fell short of expectations within the company.
"First-person parkour across buildings is fun, but to be blunt, Mirror's Edge's' execution fell short," Gibeau said in an interview with Develop.
"There were issues with the learning curve, the difficulty, the narrative, and then there was no multiplayer either.
"The key learning from us was that if you're going to be bold with that kind of concept, you need to take it as far as it can go in development."
On the other hand, Dead Space, another new IP from EA, did not meet expectations either but had managed to turn a profit for the company.
"It made money for us, but didn't hit expectations. We felt like we had an IP that struck a chord, and one that hit quality, but again it missed multiplayer modes.
"So when we re-worked Dead Space [for the upcoming sequel], we looked at how to make it a better idea, how do we make the story more engrossing, how do we build [protagonist] Isaac as a character, how do we make this game a success online."
However, Gibeau assures fans that EA certainly "won't give up on those IPs," adding that "a new idea obviously has a lot of risk attached to it, but if you get it all right it can be huge."