Kazuo Hirai In The Running For Sony President

By Colin Tan on November 25, 2010, 5:46PM EDT

Word is that Sony's looking for a new president and one to succeed big boss Sir Howard Stringer who stepped up to the plate in April 2009.

Two of Sony's "Four Muskateers" have been selected, including SCE and PlayStation's very own Kazuo Hirai. The second being Hiroshi Yoshiaka.

Kazuo Hirai, who is fluent in both English and Japanese and raised in the States and Japan, joined Sony in 1984 as a joint venture between the company and CBS: now called Sony Music Entertainment, Inc. Hirai was soon appointed head of SCE in 1999.

Hiroshi Yoshiaka, age 58 and the oldest of the "Four Muskateers," oversees Sony's $50 billion consumer products group that includes electronics like TVs, stereos, DVD, Blu-Ray and camcorder devices.

Appointing a new president will lighten the load for Stringer, who will remain as chairman and CEO. He also currently travels constantly between his office in New York, Sony's Tokyo headquarters, the Los Angelus movie department as well as his home in London, England.

"Stringer should be credited for carrying out structural reforms to stop the company from bleeding," said Kohi Toda, Tokyo-based chief fund manager at Resona Bank Ltd., which oversees about $55 billion in assets.

"Nevertheless, Stringer hasn't managed to steer the company to growth. His accomplishment was rather earning time and energy for Sony to get ready for the next growth."

Source: Bloomberg

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