Electronic Arts, one of the world's largest publishers, has stated that they believe the PlayStation brand surpasses that of the Xbox brand globally, although they did admit that in the United States it's not necessarily the case.
Speaking to Industry Gamers, EA boss John Riccitello said "the Xbox brand, the Microsoft brand, doesn't carry anywhere near as much sway as the Sony and PlayStation brand do outside the United States."
He also commended Sony for hauling themselves back into the console race, after many feared that the PlayStation 3 would simply fall away. And he went further by saying the only real disadvantage the system has right now is the fact it's more expensive.
Source: Industry Gamers