Capcom Interactive: Gamers Prefer Smartphones Over Handhelds

By Colin Tan on January 21, 2011, 12:50AM EDT

Gamers that play on PC and dedicated portable gaming devices like the PSP and DS prefer to play on their smartphones, according to Capcom Interactive's president and COO Midori Yuasa, who believes that the mobile market has become too important to ignore.

As as result, Capcom Interactive have invested in a number of mobile titles for Apple's iOS platform this year, reports MCV.

"The casual gamer that used to play on the PC and the hardcore gamer that used to play on a dedicated gaming portable now plays on their smartphone," said Yuasa.

"The iPhone and larger smartphone markets are extremely important to Capcom as, like no device before, smartphones have the potential to become a universal game platform.

"We have a lot of stuff on the horizon for both hardcore and casual gamers, so 2011 is shaping up to be huge on Capcom's mobile front."

The mobile industry has boomed since the launch of Apple's App Store on iOS as well as on the Android market. However, the dedicated portable gaming scene is still a far reach from it's death with the impending launch of the Nintendo 3DS, a platform Capcom themselves are supporting with hits like Super Street Fighter IV 3D, not to mention support for the PSP with Monster Hunter Portable.

Midori Yuasa touched more on the subject, adding that "A freemium business model can be extremely effective as illustrated by the success of Smurfs' Village. However, the key is that the game has to be designed from day one as a freemium title.

"If you try and shoehorn in an alternate revenue model into an existing design, you end up with a muddled experience that users either ignore or hammer with user reviews."

Source: MCV

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