Battlefield 3 developer DICE spoke a bit on using CGI trailers compared to actual in-game footage for promoting a game, saying that it can be pretty misleading. Speaking with NowGamer, Battlefield 3 executive producer Patrick Bach notes that using CGI doesn't necessarily show consumers what they're actually buying.
"Dice always wants to give the players an honest glimpse of what the ACTUAL game is," he explained. "A thematic CGI movie might be nice to look at but that is not what you are actually buying in the end. Credibility is super important to us and to be honest, if you cannot market your game with your game you have a problem."
This comes off the recent Dead Island announcement trailer that featured pre-rendered footage of a family being attacked by zombies with no actual gameplay footage. Some praise it for its emotional weight while others remain skeptical.
"It's a little bit like showing someone a Ferrari and when you paid for it you get a Suzuki. Not that Suzuki's are bad in any way but that was not what thought you bought," he added. The Battlefield 3 premiere gameplay trailer consisted of actual gameplay footage, albeit really small snippets of it., but impressive nonetheless.