Jade Raymond And Ubisoft Toronto Working On New IP

By Colin Tan on February 10, 2011, 11:36PM EDT

Jade Raymond revealed in her talk at the DICE Summit 2011 event that Ubisoft Toronto is working on a new IP, alongside the <a href=http://www.gamingunion.net/news/jade-raymond-and-ubisoft-toronto-hard-at-work-on-splinter-cell-6--3368.html">recently confirmed Splinter Cell 6. Raymond emphasized a bit on the mysterious title, saying that it's something she wishes will become very important to the fans.

"I really hope we're creating something that we can hand over to the fans," she said.

"If they really want a franchise for themselves, and they really want to own it, they will share it with their friends," Raymond pointed out, also adding that consumers are likely to buy games in order to stay in the know.

"A launch of a game, in order to be a hit, has to be an entertainment event, like a film or other new IP.

"You don't want to be that guy that doesn’t know the newest game, or new indie band.

"Games aren't just what you talk about around the water color, they're becoming the water cooler itself "¦ I would hope our next new IP would become the neighborhood bar."

Raymond finished her talk by saying a great position for a game if it isn't just a topic for discussion, but a shared experience among the fans: "instead of a game just being the next entertainment event, I'd like our next IP to be the next widely-shared pastime."

Source: Gamasutra

blog comments powered by Disqus