Exclusive titles on a single platform are holding back the industry and, apparently, in-game content is more important, or at least that's what Sony is saying.
In an interview with ScrawlFX, MLB 11: The Show brand manager Scott McCarthy believes that releasing a game on a single platform will only hold it back. As such, Sony would prefer to ship a game on multiple platforms while featuring, ironically, exclusive in-game content available only on the PlayStation brand.
"We work very closely with our third parties publishers, not necessarily to lock down games exclusively, but to lock up exclusive parts of games," he said. "A good example is Batman: Arkham Asylum, where you could only play as the Joker on PlayStation 3.
"When you make a title exclusive, you limit its promotional power; we don't want to do that. We want games to be as big as possible - it's great for the industry.
"However, we want to make sure that you play it on the best system possible, so we like to take parts of games and make them exclusive to the PlayStation system."