Despite Battlefield having its roots in multiplayer-only action, Battlefield 3 will be including a single-player campaign that's approximately 12-hours in length.
Speaking about the decision to include the campaign, DICE's general manager Karl Troedsson said: "Naturally we want to introduce more people to our franchise. A lot of people don't want to jump straight into multiplayer. They want to feel around a bit and they're ready to move over to online."
DICE are strong believers that Battlefield 3 can shake up the genre, and it's planned for release on PC, PS3 and Xbox 360 later in this year.