It looks like the battle between Activision and EA is going to continue, as EA DICE has now stated that they believe their competitors are getting lazy.
Speaking to Official PlayStation Magazine, DICE's general manager, Karl-Magnus Troedsson said "Our competitors are getting lazy. They're using the same engine, the same recipe for building a game. At some point you need to take that leap. I haven't seen them take that leap since a long time ago."
He then threw down the gauntlet by saying "We are doing that now. They had better watch out. We are coming for them."
We here at GamingUnion.net are bursting with anticipation for their next property, Battlefield 3. You can see just why in our recent feature