The Star Wars: Old Republic beta has been over-inundated with requests to take part, leading EA to declare that they are "not that concerned" with generating awareness and demand for the upcoming MMO.
When speaking at a conference, CFO Eric Brown said "We've got well north of a million, million and a half ready to test for free. We're not that concerned about generating initial demand. For us it's about creating the right experience, expanded beyond the tier one and the tier two users."
He also went on to declare that they believe they can get up to 12 million subscribers, if they do everything correctly. "If we're successful in doing that, our addressable market is well beyond 12 million people, you know current MMO players and the western market expands into more of a general gamer population."
The Old Republic's release date is currently shrouded in darkness, with hazy 2011 windows being discussed.