iOS And Android Storm Video Game Market, Nabs 8% Market Share

By Colin Tan on April 19, 2011, 2:13PM EST

Smartphone devices, specifically Apple's iOS and Google's Android platforms, have grown since 2009, with sales increasing from 5 percent to 8 percent of the video games market share in America.

Flurry Analytics estimates that software revenue had increased from $500 million in 2009 to over $800 million in 2010, with the majority of contributions generated from iOS games. Interestingly, the portable market had shrunk from 24 percent to 16 percent while both console and smartphones continued to increase in market share.

iOS and Android game sales had grown significantly from 2009 to 2010, no doubt thanks to the "onslaught of $1 games." Sony's PSP and the Nintendo DS held 11 and 70 percent of the portable games market in 2009, according to Flurry's data, but dropped down to 9 and 57 percent respectively in 2010. iOS and Android continued to increase from 19 percent in 2009 to a whopping 34 percent in 2010.

It'll be interesting to see where each platform lies by the end of 2011, iOS and Android certainly aren't going away and it looks like Nintendo will have an even smaller share of the pie by the end of the year.

Source: Flurry

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