PS3 Not Just A Game Machine, It's An Entertainment Media Hub, Says Sony

By Colin Tan on March 31, 2011, 10:02PM EDT

This sounds all too familiar, but apparently the PS3 isn't just a gaming machine anymore...again, but an all-encompassing entertainment media hub for the home, at least according to Sony Network Entertainment's big boy Shawn Layden.

"We're trying to turn the PlayStation 3 into an entertainment media hub where you can not only play your games and get online with your Call of Duty community, but also find movies, find music, and bring that across,"said Layden, who believes the term "game machine" is a tad bit too inaccurate.

"Game machine is the wrong description these days. Console can mean so many things. It's a central hub if you will for all kinds of digital content."

"People like to explore. Gamers are explorers. I worked with PlayStation for 14 years before I took on this position with Sony Network Entertainment. I started back in 1996. It was just that grey rectangle with the toaster lid on it. You threw the disc in and brought the waffle iron down, and that's it, you're good to go."

Sony first stuck out by marketing the PS3 as more than just a games machine to little avail, but with the recent string of humorous Kevin Butler ads that started in 2009, was able to resonate more with the market.

Non-gaming applications on the PS3 include the likes of Netflix, as well as Music Unlimited, Sony's cloud based music service that's run by Layden. The service was recently confirmed for the PSP and NGP.

In addition, the PS3 has also taken over in global sales over rival Xbox 360, ending 2010 with 43.4 million units sold versus the 360's 42.9 million, according to a report from Strategic Analytics.

Source: Eurogamer

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