To compound issues, an internal memo sent to Activision employees following the leak of Modern Warfare 3 has been leaked to the media. It shows how Activision's CEO Eric Hirshberg praised the company's marketing department for turning the leak in their favour.
"Our leadership team and key members of the Call of Duty team met to discuss strategy. I, for one, was incredibly proud of the team's performance in that critical meeting. Instead of panicking, we took the fire of interest that had been started by the leak, and poured gasoline on it.
"With equal agility, our worldwide sales organizations managed to put both the retail and .com presale programs and assets into launch mode in no-time flat. Everybody involved delivered under pressure.
"Very few companies could have woken up with a crisis of this magnitude, and gone to bed with an undeniable win," concluded Hirshberg.
The memo also addressed the leak which allowed Kotaku to reveal so much about the game. But it revealed that they have made zero progress in determining where the leak came from.
Source: Giant Bomb