Kazuo Hirai Appointed As Chairman, Andrew House As President Of SCEI

By Colin Tan on June 29, 2011, 4:45AM EDT

Sony Computer Entertainment International have announced that President and Group CEO Kazuo Hirai has been appointed as Chairman of the group, while Sony Europe President, CEO and Co-COO Andrew House will take over as President and Group CEO. The duo will take up their new roles this September.

SCEI also announced the coming retirement of Akira Saito, the group's present Chairman, and Ken Kutaragi, the man most commonly known as the Father of PlayStation, who has retired from his role as Honorary Chairman as of yesterday. However, he will continue serving as a senior technology advisor for the company.

"In fiscal 2010, we achieved profitability for the first time in five years as a result of group-wide united efforts, including continuous cost reduction for PS3 in which I first took the initiative after assuming President of SCEI in December 2006," said Kazuo Hirai.

"We are facing new challenges this year, such as the successful launch of PlayStation Vita and further growth of PS3 platform as well as expansion of non- gaming business. I'm confident that the skills and expertise Andy has gained over two decades working for Sony and SCE Group will contribute enormously in leading the PlayStation business and to bring new initiatives in managing the business in the networked era."

"SCE has benefited tremendously from Sato-san in establishing the PlayStation brand as well as in expanding its businesses worldwide," Hirai continued. "I would like to express my sincere gratitude to Sato-san for the countless contributions he has made to the PlayStation business and wish him the best of luck in his future endeavors."

Andrew House added: "Since returning to SCE two years ago, I have focused on further expanding our business in the European/PAL territories and regaining our market leadership there. It is both an honor and a privilege to be named as President and Group CEO at SCEI. I believe there is huge potential for further growth of our business globally, and I'm looking forward to working with everyone in the SCE Group and with other groups in Sony to help achieve this potential by pursuing the creation of brand new user experiences."

"It has been a wonderful experience with PlayStation since the company's founding in 1993," added Akira Sato, Chairman of SCEI, set to retire from his position by the end of Summer. "I would like to express my heartfelt gratitude to the great support from third party game developers and publishers and particularly to the wonderful creators all over the world. Without the great content from a wide spectrum of genres made by third party game developers and publishers, as well as SCE Worldwide Studios, PlayStation would not be where it is now. I thank everyone for their continuous help in fulfilling PlayStation's mission to deliver high quality entertainment experiences to users around the world."

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