Nintendo To Suffer Loss On Every 3DS Sold

By Colin Tan on July 28, 2011, 8:10PM EST

Nintendo have confirmed that the 3DS will enjoy a rather large price cut, dropping from its hefty launch price of $249 to a more affordable $169. While this is good news for consumers, Nintendo will incur a loss on every unit sold.

The report comes out of Bloomberg Japan (via Andriasang) and according to Nintendo CEO Satoru Iwata, such drastic measures were necessary in order to improve the company's financial performance during the present, as well as future, fiscal years to come.

Nintendo also lowered their earnings target for the year, with 40 percent of the reductions caused by the price cut of the 3DS.

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