Deep Silver Invest Record Amount In Dead Island Marketing

By Darryl Kaye on August 25, 2011, 4:16AM EDT

Deep Silver is to spend a record amount of money on its global marketing campaign for upcoming first-person zombie game, Dead Island.

The game, which comes out in just a few weeks time will have TV ads shown throughout September, sometimes in key positions surrounding Sky Sports events.

To go along with the conventional campaign, Deep Silver will also be releasing a range of Dead Island clothing and a novel before the game's release on the 9th of September.

Source: MCV

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