In quite a bold move, GameStop have reportedly pulled all boxed PC copies of Deus Ex: Human Revolution from store shelves in preparations to ship them back to Square Enix. This after they had issued a notice to remove the OnLive coupons which gave players a free cloud version of the game.
It seems like GameStop are quite unhappy with the addition of the free OnLive coupons. A GameStop rep told Ars Technica that "Square Enix packed the competitor's coupon with our DXHR product without our prior knowledge," and it appears that, since GameStop's recent acquisition of Spawn Labs, an online distributor not unlike OnLive, the company is adamant about protecting their business interests by refusing to sell the game outright.
Square Enix recently issued a statement regarding the matter, saying that the company "respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."
This isn't the first spat of conflicts of interests in the digital domain with EA and Valve already going at it with Origin and Steam. Battlefield 3 will not see release on Valve's service due to "restrictive terms of service" that forbid the distribution of DLC through other avenues other than Steam.
Source: PC Gamer