Nintendo President Satoru Iwata has issued an apology letter directed to early adopters of the 3DS, the company's 3D-capable handheld system, which will see a substantial price drop at retail this month.
"The situation has changed greatly since we originally launched the 3DS," Iwata said in the letter. (Translated by GiantBomb)
"We decided it was necessary to take this drastic step in order to ensure that large numbers of users will continue to enjoy the 3DS in the future. If the software creators and those on the retail side are not confident that the Nintendo 3DS is a worthy successor to the DS and will achieve a similarly broad [user] base, it will be impossible for the 3DS to gain popularity, acquire a wide range of software, and eventually create the product cycle necessary for everyone to be satisfied with the system."
"We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early," he added.
In an attempt to soften the blow, Nintendo also announced the 3DS Ambassador Program which rewards early adopters with 20 free Virtual Console titles, including Super Mario Bros., Yoshi's Island and The Legend of Zelda.