Peter Moore Receives Promotion, Becomes EA's COO

By Darryl Kaye on August 5, 2011, 4:09AM EST

Peter Moore has been given a promotion over at EA, as he's become the new Chief Operating Officer (COO) for the company. He was previously the president of EA Sports.

Due to the change, EA's Frank Gibeau has also received a promotion. He was previously in charge of EA's Games label, but he will now watch over EA Games, EA Play, EA Sports and BioWare.

"Our quality has risen dramatically. We've built an $800m+ digital business while pushing down operating costs", said EA CEO John Riccitiello. "Not all of it was easy but looking back, it was exactly the right structure and priorities for the challenges we faced.

"Now, we are switching from defense to offense. We're focusing on building our intellectual properties/franchises into year-round business. We've established our own platform, Origin, and we continue to grow our digital business."

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