Sony is convinced that there is a market for "larger, richer, deeper" portable games. Speaking with Gamespot, Sony Director of Marketing John Keller believes that the PlayStation Vita is the catalyst that will convince mobile gamers to upgrade from their "kill time" dollar apps.
"When you look at the type of consumer that's playing cell phone games currently," said Koller. "It's someone that enjoys smaller 'kill time' gaming and has not gravitated to the larger, richer, deeper experiences that true handheld gaming provides."
"As we go toward the PlayStation Vita, I can tell you that as we started looking at that product and the market opportunity several years ago, we saw a real strong demographic for those deeper, richer, console-type experiences. We had them on PSP, but we've taken them to a new level on PS Vita with the entirety of new ways to play."
Koller notes that the PSVita offers many different avenues and "new ways to play" that keep it far apart from what tablets and smartphones can do.
"That 'new ways to play' idea, particularly for Vita, really differentiates from what's available on mobile phones or tablets and, frankly, what will be available on those platforms over the next three to five years," he explained. "You're going to see PS Vita expand what a lot of people believe to be true about handheld gaming, and you're going to see a lot of those current mobile phone and tablet gamers come over to Vita. We're very convinced of that."
Sony recently confirmed that the PSVita's RAM was being left alone at a peachy 512MB, as opposed to rumours that claimed the electronic giant would downgrade it to reduce production costs.