As Gears of War 3's release date creeps ever closer, Microsoft has promised that over 20,000 stores across the globe will re-open, ensuring fans can get their copy on the stroke of midnight.
In the UK, around 479 GAME and Gamestation have reportedly pledged to open their doors at one minute past midnight.
In the US -- in keeping with the country's bigger is better policy -- as well as a number of midnight openings, Best Buy has arranged for a live "marquee event" at the company's New York theatre. The event will reportedly be broadcast live 23:30 local time.
"We're stoked to be working with Best Buy on the official launch party to celebrate the best and final game in the Gears of War trilogy," commented Chris Kimmell, Executive Producer Microsoft Studios. "We are going to party with fans that have been with us since the beginning."
Part of the company's bid to boost what will undoubtedly be high opening sales, the news comes just after Microsoft promised early buyers access to the Golden Lancer and Golden Hammerburst weapon skins.
The weapon skins will reportedly be made available to anyone who play a Gears of War 3 multiplayer match online between 20 and 26 September.