Nintendo 3DS Goes Pink To Draw In More Female Players

By Colin Tan on September 13, 2011, 1:32AM EDT

Nintendo announced tonight during their special 3DS conference that the handheld device is about to go pink in the coming month.

Dubbed the Misty Pink version, Nintendo will release the pink-ified 3DS SKU on October 20 in Japan this year in hopes of drawing in more of the female demographic. While the Wii and DS have an evenly split market of male and female gamers, Nintendo revealed that the 3DS is currently leaning in favour of males.

Nintendo did not reveal if the new colour would be made available to North America and Europe.

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