Microsoft's Xbox 360 has again dominated the US console market by outselling both Sony's PlayStation 3 and Nintendo's Wii.
A post on Microsoft's blog released today suggested that the company's games console had outsold its competitors for 14 out of the last 15 months.
The post cited statistics taken from the independent market research firm the NPD Group as its source. It reported the Xbox currently held a 43 per cent stake "of the overall current-generation console market," selling roughly 308,000 units in August. The news marks the sixth month the NPD reported the console holding more than 40 per cent of the console market.
The company went on to reveal that in addition to strong console sales, it had also seen an increase in hardware, software and accessory sales. The company reported reaching $232 million in retail sales.
Microsoft attributed the increase to the recently released Deus Ex:
Human Revolution and NCAA Football 12 titles, both of which boasted strong opening sales throughout August.
The post went on to predict that the console's success would continue in October as a slew of new exclusive titles, including the highly anticipated Gears of War 3, become available.
Source: Microsoft Blog