LoveFilm Arrives On Xbox 360

By Alastair Stevenson on October 6, 2011, 6:02PM EDT

LoveFilm has finally closed a deal with Microsoft, meaning Xbox 360 owners will soon be granted access to the company's catalogue of movies and TV series.

The deal was announced yesterday evening and has been credited as a part of LoveFilm's ongoing strategy to offer its services on a multitude of platforms. LoveFilm struck a similar deal with Sony late last year, bringing the streaming service to its flagship PlayStation 3 console.

The new deal will bring the service to the UK and Germany. In addition to its standard features Microsoft has since clarified that the new LoveFilm service will be compatible with the Xbox's Kinect peripheral. The Kinect will reportedly allow users to navigate the new service's interface using motion gestures and voice commands.

"Microsoft is very excited to be welcoming LOVEFiLM to Xbox LIVE. I feel certain that the opportunity to interact with LOVEFiLM's amazing catalogue of studio and independent film releases using Kinect-enabled voice and gesture commands will be well received by Xbox owners here in the UK," commented Stephen McGill, Director of Xbox & Entertainment for Microsoft UK, on the new deal.

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