Sony has stated that the now infamous PlayStation Network hack, that took the service down for numerous weeks, served as a wake-up call to some of its dormant consumers.
The hacking thrust the service into the limelight, which worked wonders for the service when it came back online. In fact, Sony has stated that it's now performing much better than before as it woke up a lot of consumers.
"Our outage has woken up our dormant customers, we have improved the platform, the content, how you can access your content," said Soichiro Saida at IFA 2011.
"We have increased the revenue of games by 14 per cent. We have acquired 800,000 active users for Music Unlimited, 5 per cent revenue for Video Unlimited and we now have 3 million accounts for this service."
It's great that Sony can see some positives from all of this, but for active consumers, it left a bitter taste.