VideoSurf, a California-based video focused search engine, is the latest company to join up with Microsoft as a part of the new and improved Xbox Live.
This feature will help boost Microsoft's Bing service offering Xbox 360 owners tons of video content from other sites such as Hulu and Daily Mothion. This, of course, is only in the short term. Microsoft plans to utilize VideoSurf's 'vision technology' which sees actual frames within video content in order to find footage accurately.
"Over time, as we integrate VideoSurf's technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results," said Alex Garden, director of Xbox LIVE.
Microsoft purchased VideoSurf for $100 million and, if everything goes to plan, it may very well be worth its cost.