The release of the PS3 was plagued by two things: the year head-start it gave Microsoft's Xbox 360 and its steep price. In an interview with Eurogamer, a PlayStation representative talked about the PS4 and the troubles it will try to side-step this time around.
"I think we would consider it undesirable to be significantly later than the competition [with the next PlayStation]," said PlayStation Europe head honcho Jim Ryan when asked about learnings from the PS3 launch. In the company's defense, Ryan insisted that "There's still a lot of unfinished business on PS3."
Ryan makes a valid point, citing that the PlayStation 2 sold the bulk of its units once the price dropped to £120 or lower. With the PS3 still sitting at £199 a piece, Ryan concludes that "there's a considerable untapped part of the market there."
Despite this, Sony needs to be wary of giving Microsoft and its next-gen console another head-start. We've seen the damage a late start can cause, so perhaps a simultaneous push for a cheaper PS3 and an expensive, yet timely PlayStation 4 would be wise.