Activision today announced that Call of Duty: Modern Warfare 3 has made more than $1 billion in sales, just 16 days after launch.
The behemoth first-person shooter title managed to achieve this total faster than James Cameron's hit movie Avatar, which took 17 days to hit that particular milestone, according to data from tracking firm Chart-Track and retail customer sell-through information.
The game, available for Xbox 360, PlayStation 3 and PC, has already achieved numerous records in the entertainment industry, having sold more than 6.5 million units during its first 24 hours on sale, and grossing $775 million worldwide in just five days. It was developed by Activision's Infinity Ward and Sledgehammer Games.
Activision also reiterated that its Call of Duty Elite subscription service is one of the fastest growing online servers ever, with more than 6 million players now registered. The service had previously hit one million paid subscribers in just six days.
Activision Blizzard CEO Bobby Kotick said, "Engagement of our Call of Duty audience continues to rise around the world."
"Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences are now valuing interactive experiences over passive experiences."