Sony may have a history of selling hardware at a lost this generation, however the electronics giant might actually be making a profit on the recent release of the PlayStation Vita, their latest handheld console which hit Japan in December last year and is scheduled for release later in February this year in North America and Europe.
According to a report from Eurogamer, Sony might not actually be selling the handheld at a lost. UBM TechInsights broke down the costs of the device's hardware components, revealing that Sony have left quite a bit of breathing room should they ever need to slash prices Ã la Nintendo and the 3DS, and still break even. Here's what it looks like:
- Display and touchscreens: $50
- Battery: $3.60
- Cameras: $3.50
- Wi-Fi/BT/GPS: $3.50
- NAND: $6.00
- SDRAM: $9.25
- Processor: $16.00
- BB+XCR: $16.25
- Non-electronic: $11.00
- Other: $30.00
- Supporting materials: $10.00
That comes up to $159 out of the $299 price tag for the 3G model, leaving $140 left over per unit. That doesn't immediately equate to pure profit, however, as you still have to factor in marketing, R&D, labour and distribution costs. If the PS Vita is making Sony a profit off the bat despite lacklustre sales in Japan, then it isn't quite all doom and gloom as critics may put it.
The PS Vita is out February 22, will you be getting one?