Kaz Hirai Goes Rogue, Kickstarts Riiidge Racer Film

By Colin Tan on April 2, 2012, 2:21PM EST

Breaking news. Sony PlayStation's Kazuo "Kaz" Hirai has reportedly broken off from the electronics company to kickstart his own film based on popular drift-racing game Ridge Racer.

The PlayStation boss, most well known for his infamous introductory words "Riiidge Racer! It's Ridge Racer!" has launched a Kickstarter campaign, much like Double Fine's Tim Schafer has with the studio's latest project.

The Kickstarter project, aptly named Riiidge Racer has listed a pledged goal of $17 of the American kind. A number of the top backers include Ken Kutaragi, most notably known as the father of PlayStation, Sony CEO Sir Howard Stringer, PlayStation's Shuhei Yoshida and a number of Namco Bandai executives.

The latest iteration of the racing series just hit stores early last week. Dubbed Ridge Racer: Unbounded, it took the arcade-racing experience to a whole new level with fully destructible vehicles and environments.

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