E3 2012: EA Sports And The UFC Join Forces, THQ Gets Paid

By Jordan Douglas on June 4, 2012, 6:01PM EDT

In one of the more surprising announcements to come out of E3 2012 so far, EA and the UFC have agreed to terms on a multi-year licensing deal that will see John Riccitiello and Co. develop the next UFC Undisputed games. During EA's E3 2012 press conference, the company wheeled-out UFC President Dana White to unveil their new partnership. EA Sports will take over from the beleaguered THQ, which has gone through a series of financial struggles as of late.

This deal represents a seminal shift for the UFC in the gaming space, as Dana White viciously attacked EA in the past over their refusal to publish earlier entries in the mixed-martial arts series. The two parties seem to have buried the hatchet, which will no doubt signal the end of EA's own MMA spin-off.

Don't feel too bad for THQ in all of this - the company revealed it received an "undisclosed cash payment," in return for giving up the lucrative license before their contract expired.

Source: EA, THQ

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