Despite having a strong showing at E3 2013, Sony has decided to be modest, stating that there's still a long way to go before they can be remotely declared a "winner."
When speaking to MCV UK, Fergal Gara, who's the head of Sony Computer Entertainment UK said "Winning is determined by a much longer timescale. We were very pleased with how our messages went down at E3. We aim to be the best for gamers, and this was a key step in that direction."
Gara was responding to comments about Sony's perceived success compared to their main competitor, Microsoft, who have been on the defensive since the unveiling of their new console the Xbox One. This has continued since E3 2013, with Microsoft initially refusing to address key consumer concerns. Sony on the other hand, were more than happy to address these in their conference.
For now though, Sony are just taking things one step at a time. This time last generation, they were having to do a lot of defending themselves.
"E3 is important for early momentum and generating pre-orders," continued Gara. "But it is only one step along. We feel we had a good day but there is loads more hard work to do, and we are focused on that."
At present, the PlayStation 4 is due to release this holiday season. Sony has yet to offer up a more firm release date for their next-generation platform.
The console is due to cost £349 in the UK, with a $399 price tag in the US.