It seems that even the colossal app sensation, Angry Birds, is not without its financial challenges with profits of 2013 dropping by an astonishing 52 percent. According to CFO Herkko Soininen, much of this was due to Rovio's investments in new media and business models.
In terms of actual numbers, Rovio's 52 percent drop means that their profits fell from $77 million in 2012 to $37.3 million in 2013. However, Soininen's comments on investing for the future certainly hold much truth to them. While profits have not grown, Rovio recently increased its number of employees from 500 to 800. The investment into new media is also nothing new for the company seeing as how 42 Angry Bird episodes, with 2 billion views, have been produced by Rovio and that the theatrical Angry Birds movie is slated for a 2016 release. With that said, Angry Birds has lost some of its popularity since its 2009 release, now positioned as number 407 in Apple's App Store.
Even after 2 billion downloads, Rovio still has plans for the future and is showing that they are more that ready to take risks. Whether or not these risks will actually help the company remains to be seen.