EA's mobile game, Ultima Forever is, ironically, coming to a permanent end. Wanting to end on a good note, EA has plans in the works to make the last month of the mobile titles its best.
The actual end date for Ultima Forever is August 29th. During this month, there will be changes made to the game to create a more rewarding experience for players. These changes include boosted Virtue and Reputation rewards, disabled equipment degradation, and an increase in the drop rate of Gold keys. The app's store will not sell Silver and Gold Keys during this time.
While an old and well-known series, it seems that Ultima Forever just wasn't ready yet for the mobile market.