PS Vita Isn't 'Fading Away', Says Sony's UK Boss

By Mike Sousa on September 12, 2014, 5:22PM EDT

It's has been more than two years since the PlayStation Vita arrived at the market, and although most saw the PS Vita as a great handheld gaming experience, the system didn't sell as well as expected. Despite this, Sony continues to support the PS Vita and states that the console is here to stay.

In an interview with Eurogamer, Sony UK chief Fergal Gara admitted that the PS Vita isn't selling as well as expected, but the robust and consistent sales of the system encourage Sony to continue to support it.

"It's trucking along. It's currently in year-on-year growth and enjoying a healthy year, and it's about to hit its biggest and potentially most powerful release of the year, which is Minecraft. That could be an extraordinary release for Vita," said Gara,

"We're seeing a bit of reflected glory from PS4. So there is a traction in remote play, and we see the numbers there. But it's more than that. It's just found its niche. It's not the biggest niche in the world, and we've been fairly open about talking about it entered a crowded landscape with many other devices providing some sort of handheld fulfilment. But for those who want that more specialist device and a more specialist experience, it does a damn good job, and therefore it trucks along quite nicely."

Gara also admits that the PS Vita fell short on providing a home console quality experience with titles such as Uncharted or Killzone. With this in mind, Sony is currently focusing on smaller games and bringing titles from other platforms to the PS Vita.

"Minecraft is a classic example. We've got Lego Batman 3 coming to Vita as well as PS4 and PS3. The multitude of digital titles that are proving attractive on the console, and the fact it is a substantially digital device - a big chunk of the sales come direct from the store to the device - the multitude of titles in the indie sector in particular we've done a lot of work with has proven popular, both in terms of affordability and their quirky nature, which seems to suit many of the consumers who are buying Vita. And also a bunch of younger gamer titles, which is another substantial niche."

"There's a perception that it's fading away. I can absolutely assure you that that's not happening. It's proving remarkably resilient. We enter the peak season very optimistic about hitting similar or bigger numbers to last year. So we feel in good shape."

Do you think Sony is taking the right steps in the way it's supporting the PS Vita? Share your thoughts in the comments below.

Source: Eurogamer

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