Shenmue 3 promises to be the revival of the franchise, a revival that was only possible through Kickstarter. Now that Shenmue 3 has sparked the interest of players, SEGA is looking into the possibility of re-releasing Shenmue and Shenmue 2.
"Yes, we want to innovate and back smarthphones and virtual reality but our key purpose is to go back to what the brand used to stand for," Sega Europe's marketing director Jon Rooke told Marketing Week. Rooke adds that SEGA is currently "exploring ways to re-release the original two Shenmue titles."
"I think the buzz around Shenmue 3 shows that people love our legacy. Over the next few years, we want to use engaging content and marketing to remind the public why they fell in love with Sega in the first place."
Shenmue 3 releases on PS4 and PC in late 2017.
Source: Marketing Week